It’s a -(Man’s)-Woman’s World Professor Ramos Blog

It’s a - (Man’s)- Woman’s World Ladies as a rule are generalized in writing, however in film and music, making it much additionally disappointing when that lady is of shading. Particularly of late with the manner in which American mindset has changed towards Mexican settlers. Sandra Cisneros utilizes two short stories to speak to primary good examples in Hispanic culture and how that has changed who these ladies became. Cisneros not just uses the two figures, La Llorona and La Malinche, to speak to two ladies, Clemencia in â€Å"Never Marry a Mexican† and CleïÅ"filas in â€Å"Woman Hollering Creek,† yet she likewise changes these jobs to change the result of the first figures and their conventional cheerful endings. Cisneros metamorphosizes these women’s characters to modernize them to a decent, relatable situation, with the goal that these accounts can edify a practical portrayal of genuine women’s nature. In â€Å"Woman Hollering Creek,† Cisneros utilizes the hero CleïÅ"filas to anticipate an account of disconnection by moving over the fringe to America. CleïÅ"filas recounts her dreams she has viewed on telenovelas. Cisneros rushes to represent her naivety, how love can daze an individual to warnings in poisonous connections. â€Å"She needs to remind herself why she adores him,† indicating how she attempts to accommodate her life into the exemplary joyfully ever after situation, even at the same time her spouses misuse became more grounded and dull (Cisneros 49). CleïÅ"filas attempts to discover pardons despite the fact that inside, she genuinely as of now recognizes that something needs to change. She was befuddled in her internal exchange in light of the fact that in Hispanic culture, its untouchable to be without a spouse, she was terrified to be decided for having youngsters without the dad. Once more, Cisneros writes in â€Å"Never Marry a Mexican† to sho w Clemencia’s youthful naivety just as she clarifies her issue, â€Å"I was respected that he’d helped me out. I was that young† (76). Both these ladies experienced desires for executed Hispanic good examples, yet in addition Cisneros demonstrates a change to these stories’ results of disloyalty and murder. Cisneros then remolds this naivety by communicating their attention to these obscured dreams with the real world. Cisneros likewise utilizes certain continuous flow to communicate the confused internal discourse of this transformation occurring. In â€Å"Never Marry a Mexican,† Cisneros expounds on Clemencia’s undertaking with her instructor, â€Å"he encouraged me and in his bed, this man, this educator, your father† (76). Not exclusively does this discourse show her obscured point of view of limits, however it additionally offers a definitive codependency these ladies experienced because of their innocent discernments. She shows this in â€Å"Woman Hollering Creek† also, â€Å"this man, this dad, this adversary, this attendant, this ruler, this ace, this spouse till realm come† (Cisneros 49). This style of composing that Cisneros utilizes shows the movement out of guileless viewpoints into resilient ladies. CleïÅ"filas has the cheerful closure rather by deciding to return home to her dad and siblings. Clemencia mending in the wake of relinquishing the fulfil lment of telling Drew, her ex-admirer of her offenses, making her recapture her capacity as a person. These good examples, or these initially spoken to ladies, being La Llorona and La Malinche. La Llorona is a ‘weeping woman’ that waits close to assemblages of water, searching for her dead youngsters. The story starts with a lady, who is hitched to a rich man with two kids. At the point when their marriage self-destructs, she sees him with another lady. Angered she suffocates her kids yet right away thinks twice about it. Presently, forever she visits waterways in look for her kids (The Curse of La Llorona). CleïÅ"filas speaks to La Llorona in the same way their relationships self-destructed as a result of men’s acts of unfaithfulness; cheating, lying, also, manhandling. On the off chance that, at long last, the specialist at her pregnancy exam didn’t help her getaway from that poisonous circumstance, she may have had a similar break in mental soundness. When CleïÅ"filas in the first place once thought about whether the lady that the river was named after was hollering from â€Å"pain or rage† (Cisneros 47). Her thinking how clever the name was from the start, since she was naã ¯ve still. As her story advances, she gradually folds under this isolation as she might suspect, â€Å"La Llorona calling to her. She makes certain of it†¦Listens. The day sky going to night. The child pulling up fistfuls of grass and snickering. La Llorona. Marvels if something as calm as this drives a lady to haziness under the trees† (Cisneros 51). This insightful stupor is instigated following quite a while of misuse has been suffered, and her capacity previously lost. Her psychological state is nearly controlled by this stream she believes is calling her. With this, Cisneros at the same time makes a cutting edge La Llorona, one with a more joyful consummation, yet additionally joins the hero CleïÅ"filas next to each other with La Llorona to show the better decisions, getting away as opposed to remaining to get dangerous, that could be made. of driving CleïÅ"filas to kill herself and kid, she drove her to get away, and perhaps make another better life. La Malinche’s story, then again, is a lady related with disloyalty and being the mother of Mexico. It’s said in legends that La Malinche was an ace of the two dialects Spanish and Mayan, after her Aztec individuals sold her as a slave, and later as one of twenty spouses, to the Spaniards. In light of her aptitudes she frequently joined in political gatherings with the Spanish conquistador Hernan Cortes. Hernan Cortes reconstructed the Aztec Mayans into what is known as Mexico since La Malinche cautions Cortes of an Aztec plot to devastate the Spanish Army, bringing about its disappointment and butcher of her kin. Which is the reason she’s related with being a double crosser and the mother of Mexico on account of the Aztec domains resurrection as Mexico (La Malinche). As in the past, Cisneros utilizes Clemencia in â€Å"Never Marry a Mexican† to speak to La Malinche. Clemencia manhandles her capacity to utilize her ex-lovers’ child to force retribution on her dead mother and post darling. She states that â€Å"my mothers’ memory is like†¦ if something effectively dead evaporated and fell off, and I quit missing where she used to be.† This demonstrates Clemencia loathed her moms activities, of undermining her dad, causing hatred towards her. In that equivalent way, La Malinche may have disliked being sold as a slave by her own kin. However, by Clemencia not settling her issues with her mom, she definitely turned into the mother she so despised. One of the primary things that pestered Clemencia was that her mom started to see another man, while her dad was wiped out and passing on. In any case, Clemencia, as a grown-up, did something comparable by laying down with Drew, her ex-sweetheart, on the night that his spouse was conceiving an offspring. Clemencia felt double-crossed by her mom, at that point by her darling who controlled his place of intensity, lastly without anyone else by doing precisely what was done to her. In the narrative of La Malinche, she was first double-crossed by her own kin, being sold as a slave, and at the point when her kin double-crossed political partnerships with the conquistadors, afterwards she sold out her kin by tricking their arrangement, causing their butcher. However, of consummation Clemencia with a homicide accusation, she drives her to restore some force by laying down with her ex-sweethearts child and quenching her retribution. This may not be a conventional shines and sparkle result, yet its transformative nature allowed her to pick up power without the total obliteration of a mass of individuals. Both these ladies confronted solid ramifications from customary societies, making them become the more grounded rendition of themselves for the better. Cisneros utilizes stories of past female Hispanic figures to not just handle the requirement for increasingly positive results, yet to likewise impart the battle of intensity elements in harmful connections, and how certain decisions can prompt glad endings that these ladies want. Only not in the conventional feeling of cheerful endings, for Clemencia to get away from her oppressive spouse and CleïÅ"filas to set up strength over Drews maltreatment in power. Bradley, Laura. â€Å"The Curse of La Llorona: The Real Legend Behind the Horror Film.† The Curse of La Llorona: The Real Legend Behind the Horror Film, Vanity Fair, 19 Apr. 2019, vanityfair.com/hollywood/2019/04/la-llorona-genuine mexican-legend-revile of-la-llorona-film. Cisneros, Sandra. Lady Hollering Creek and Other Stories. Irregular House, 1991, New york â€Å"La Malinche.† Spanish Conquest of Mexico Don Quijote, donquijote.org/mexicanculture/history/la-malinche/.

Hadrosaurus, the First Identified Duck-Billed Dinosaur

Hadrosaurus, the First Identified Duck-Billed Dinosaur In the same way as other fossil disclosures from the 1800s, Hadrosaurus is at the same time a significant and an exceptionally dark dinosaur. It was the first close total dinosaur fossilâ ever to be found in North America (in 1858, in Haddonfield, New Jersey, out of every other place on earth), and in 1868, the Hadrosaurus at the Philadelphia Academy of Natural Sciences was the primary dinosaur skeleton ever to be shown to the overall population. Hadrosaurus has likewise given its name to an amazingly crowded group of herbivores-the hadrosaurs, or duck-charged dinosaurs. Commending this history, New Jersey named Hadrosaurus its official state dinosaur in 1991, and the strong reptile is as often as possible conjured in endeavors to siphon up the Garden States fossil science pride. What Was Hadrosaurus Really Like? This was a powerfully assembled dinosaur, estimating around 30 feet from head to tail and weighing somewhere in the range of three to four tons, and it presumably invested a large portion of its energy hunkered down on the ground, biting on the low-lying vegetation of its late Cretaceous natural surroundings in North America. Like other duck-charged dinosaurs, Hadrosaurus would have been equipped for raising up on its two rear legs and showing endlessly when surprised to hungry tyrannosaurs, which more likely than not been an upsetting encounter for any littler dinosaurs prowling nearby! This dinosaur very likely lived in little groups, females laying 15 to 20 enormous eggs one after another in round examples, and the grown-ups may even have occupied with an insignificant degree of parental care. (However, remember that the bill of Hadrosaurus and different dinosaurs like it wasnt extremely level and yellow, similar to that of a duck, yet it had an obscure likeness.) In any case, the extent that duck-charged dinosaurs by and large are concerned, Hadrosaurus itself possesses the most distant edges of fossil science. Until now, nobody has found this dinosaurs skull; the originalâ fossil, named by the well known American scientist Joseph Leidy, comprises of four appendages, a pelvis, bits of the jaw, and more than two dozen vertebrae. Thus, entertainments of Hadrosaurus depend on the skulls of comparable genera of duck-charged dinosaurs, for example, Gryposaurus. Until this point, Hadrosaurus has all the earmarks of being the main individual from its family (the sole named species is H. foulkii), driving a few scientistss to theorize that this hadrosaur may truly be an animal types (or example) of another family of duck-charged dinosaur.â Given this vulnerability, it has demonstrated somewhat hard to dole out Hadrosaurus to its legitimate spot on the hadrosaur family tree. This dinosaur was once respected with its own sub-family, the Hadrosaurinae, to which better-known (and all the more profoundly ornamented) duck-charged dinosaurs like Lambeosaurus were once relegated. Today, however, Hadrosaurus possesses a solitary, forlorn branch on transformative charts, one stage expelled from such recognizable genera as Maiasaura, Edmontosaurus and Shantungosaurus, and today relatively few scientistss reference this dinosaur in their distributions. Name: Hadrosaurus (Greek for durable reptile); articulated HAY-dro-SORE-us Living space: Forests of North America Authentic Period: Late Cretaceous (80-75 million years back) Size and Weight: Around 30 feet in length and 3-4 tons Diet: Plants Recognizing Characteristics: Huge size; expansive, level mouth; infrequent bipedal stance

Stand Out from the Crowd

Stand Out from the Crowd Differentiation is the principle of setting a company apart based on specific elements of the company. For the entrepreneur, understanding how to best differentiate a new company may be a source of frustration and confusion. Studying the strategies and methods of successful companies can help provide guidance for any company who wishes to take their business to the next level. © Shutterstock.com | Phonlamai PhotoThis article will provide 1) a general overview of differentiation strategies and then 2) study examples of differentiation strategies used by: a) Virgin Airlines, b) Etsy, c) Walmart, d) Apple, and e) Nike.GENERAL OVERVIEW OF DIFFERENTIATIONBefore examining the differentiation strategies of different companies, it is helpful to understand the concept of differentiation. When used as part of a larger competitive strategy, differentiation can be essential in propelling a company to the next level of growth.There are several elements of differentiation: pricing, product and organization.Pricing is the function of income and profit â€" the determining factor in the support of the organization. It can fluctuate based on supply and demand, and can be an indicator of the customer’s ideal value for the product. Companies that differentiate based on price can either determine to offer the lowest price, or can attempt to establish superiority through hig her prices.Another area of differentiation is through product offerings. Innovative products that meet customer needs can be an area where a company has an advantage over competitors. The pursuit of new product offerings can be costly â€" research and development, as well as production and marketing costs can all add expenses to a company before the product has even been offered to the customer, making this one of the riskier forms of differentiation. The payoff, however, can be great as customers flock to be among the first to have the new product.Organizational differentiation is yet another form of advantage. Maximizing the power of a brand, or using the specific advantages that an organization possesses can be instrumental to a company’s success. Location advantages, name recognition and customer loyalty can all provide additional ways for a company differentiate itself from the competition.EXAMPLES OF CORPORATE DIFFERENTIATIONVirgin AirlinesSpearheaded by Richard Branson, Vir gin Airlines is one of the multiple industries grouped under the “Virgin” label. Described by Branson as a company known for “innovation, quality and a sense of fun”, Virgin Airlines has taken to the skies in an effort to make air travel affordable and enjoyable. Virgin Atlantic, established in 1984, was born one night when Branson’s flight to the Virgin Islands was cancelled. Undaunted, he charted a plane and offered his fellow travelers a seat on the new plane for $29. His airline was born. Virgin America started in 2004, operating in the United States and other western countries. Virgin’s business model is offering inexpensive fares, full service flights and outstanding customer service.Strategy UsedVirgin’s differentiation strategy is two-fold: pricing and service. By reducing the costs associated with air travel, Virgin Airlines is able to remain competitive with the cost-cutting airline companies. Lower costs, however, don’t translate into fewer services â€" Vi rgin is a full service airline with on-plane WIFI, touchscreen seatback entertainment, and full service meals available with roomy cabins.Through acquisitions and subsidiaries, Virgin is able to operate in different markets around the world, capitalizing on the Virgin name and promoting their services. Establishing a successful airline company brings new sets of regulations and procedures, depending on what country the airline is operating in. Virgin has remained consistent in maintaining their business model: competitive pricing, excellent customer service; however, the airline has had its ups and downs in the 30 years it has been airborne.A clear strategy has enabled Virgin to maintain their presence in the global air travel market: remain true to the Virgin brand. Promoting the brand and capitalizing on the Virgin name has been essential to the success of the company. That helped to springboard the airline to popularity, but the well-positioned airline is relying on their sound b usiness strategy to keep them at the top of the airline list.Drivers of success/failureTheir two strategies: low costs and excellent service are both a part of their successes, and their failures. By offering customers low costs, they are in direct competition with other low-fare airline services and customers have multiple options. The extra amenities and customer service that is exemplary are often the deciding factor in a customer’s choice to select Virgin over another airline. (A stunning affirmation that Branson’s plan works.)However, in the United States where regulations are strict and competition is fierce, the market is not as easy to conquer. Because of the high number of amenities the airline offers, the costs associated with the airline are high and offer lower profit margins. The power of the Virgin brand is compelling, however, and the Virgin vision is for a long-term drive to success. In the eyes of the corporation, the slow and steady race to profitability is pre ferable over the short (and short-lived) success.ETSYOnline artisan store and shopping gallery, Etsy offers its users the chance to showcase their handmade wares and sell them to customers around the world. From their beginnings as a crafter’s paradise, Etsy has carved out a niche company through sales of craft supplies as well as homemade items. Through Etsy, a community of crafters has found a home on the internet and the world has been opened to the amateur crafter who wishes to sell their products. The Etsy business model brings together the craftiness of individuals and the business savvy of investors who are confident the Do It Yourself crowd will also be members of the Let Someone Else Do It crowd.Strategy UsedEtsy is relying on the diversity of the products they offer to differentiate themselves from the hundreds of available craft sites online. By limiting their product offerings to craft items, they are targeting a specific portion of the market, giving them the edge the y need to stand out from the crowd.Drivers of success/failureEtsy has several distinct features working in its favor. Price point is a key factor in the success of the online store: a majority of Etsy’s customers spend between $15.00 and $20.00. They charge a relatively low fee to vendors for handling the payment transaction, and a small fee is charged per item listed in the crafter’s ‘store’. With low fees, the company is able to remain competitive with other online shopping services such as eBay and Amazon. A wide variety of products is available, leaving customers a well-designed website to browse through and highlight on social media.While the company has enjoyed success since the company began in 2005, there are a few elements of their strategy that have the potential of becoming a failure. In addition, their success has created problems for the artisans who are unable to keep up with the higher number of demands. A majority of the artisans on Etsy are simply hobbyists who craft in their spare time. The growing sales figures are causing the crafters to work longer hours and are maximizing the number of items that they can personally produce. The company recently made changes to their user agreement; allowing products to be sold that were designed by an Etsy member, but may have been produced by someone else. The ‘mass production’ of craft items is a slippery slope â€" at what point is an item considered handmade?Etsy is at a crossroads and must decide to remain true to their original intent: providing a ‘virtual craft fair’ for artists or seek higher fortunes through expanded offerings and growth.WALMARTThe vision of Sam Walton was to build a company that offered convenience and low prices. His original intent has driven the company to huge financial gains, and the company has not changed their business model. Through the last twenty years, the company has built massive super stores, offering everything from automotive supplies to grocerie s and clothing. Recently, the company has expanded its one-stop shopping center empire to include small, neighborhood market stores.Strategy UsedWalmart has a clear differentiation strategy: pricing. Everything that Walmart does is specifically selected to keep prices low. Their famous “roll-back” pricing strategy is designed to constantly monitor competitor pricing and offer a lower price. Through purchasing, shipping, warehousing and retail marketing, Walmart is standing out by consistently giving customers exactly what they want or need at a lower cost.Drivers of success/failureThe market for low-cost retail stores is always in constant upheaval. There are several competitors in the market, although few can come close to the scope of Walmart’s organization. The distribution channels that Walmart has put into place are one of the key factors in their success. With a network of warehouses, shipping services and innovative stocking methods, Walmart remains a market giant for c onvenience and price. Developing their own integrated systems for ordering, shipping and delivering, Walmart is able to maintain their low prices.While their market saturation can be seen in the number of Walmart locations, their continued expansion can also be an indicator of its failure. Walmart is often not received well in smaller communities, where residents are concerned about local businesses being affected, environmental impact and traffic concerns in the areas that Walmart is built.In addition, because Walmart bases their differentiation on pricing, other companies are continually trying to compete with their low prices, causing the company to find new ways to lower prices. There is constant pressure on the corporation to buy massive quantities to keep their stores stocked and prices low.In spite of these difficulties, however, Walmart remains a powerful market force in every geographical area that they do business in. The addition of the market stores has added additional opportunities for the corporation to attract new customers, and the buying process for food items has created new, lower price point products.[slideshare id=27661229doc=wal-martscostleadershipstrategy-131028142501-phpapp02w=640h=330]APPLEOnce known only for their ‘it’s not IBM’ computers, Apple has grown into a major electronics company that offers everything from personal electronics to televisions. Offering innovative products and creating a network of services that work together, Apple has developed some of the world’s most daring technology. Through their business model of innovation and design, they have branded their company as the forerunner in marketing, service and sales.Strategy UsedApple has a multi-faceted differentiation strategy. They are innovators who constantly push the limits of products and services, a strategy that is hugely successful. In addition, they are relentless in the pursuit of excellent customer service. Finally, they capitalize on the brand its elf, which has become a part of the culture through their advertising campaigns and product placement.Drivers of Success/failuresOne of the most successful drivers of Apple’s strategy is the creation of their own ‘ecosystem’. The Apple line is designed to integrate among other Apple products, seamlessly sharing media across devices. This ecosystem provides users with the ability to share their music files from their iPod to their iPhone to their PC or Apple TV. Leaving the ecosystem would not only be costly, it would be cumbersome to try to assimilate the same ease of use â€" a fact that Apple uses to their advantage.Another important driver of success is the innovation that Apple has continued to demonstrate. With constant release of new, advanced offerings, Apple has maintained their position as the leader of the technology market and can draw thousands to their door in anticipation of the release of a new product. To wield that power, it is evident the company has mastered the art of the customer hook. Through skillful advertising and branding, Apple has set the standard for other technology companies to follow, though few have managed to come close to their level of success.Interestingly, another aspect of Apple that has led to its overwhelming success is the company’s willingness to fail. There have been several ‘bad Apples’ in the line of Apple products: MobileMe, and Ping, for example. These services were not well received and did not perform well in the Apple lineup, so Apple pulled them from their offerings. The company shows little resistance to pulling these ‘failures’ from the market, but doesn’t hesitate to find better use for their technology. The technology was reused and repacked, finding its way into the iTunes market and as part of the basis for ‘the Cloud’. By being willing to fail, Apple demonstrates their commitment to finding new ways of solving problems. NIKEAthletic gear provider Nike is considered the premier athl ete supplier for serious athletes. Their products include athletic footwear, workout and performance clothes as well as athletic accessories such as gym bags, headbands, balls and more. Their business model is simple: offer high quality sports materials and customers will be willing to pay higher prices.Strategy usedNike’s differentiation strategy is to establish the company as the standard in athletic wear. By focusing on their product line, they are able to produce high quality products that meet customer expectations. Nike’s product line is not wide: they offer athletic shoes, workout clothes and a very limited number of additional products. Their focus is clear: give the athlete the equipment they need to succeed. This single-minded focus has allowed them to develop efficient networks of suppliers and manufacturers who can provide high quality materials.Drivers of success/failuresThe most prominent driver for Nike’s success is their distinctive marketing strategy. Nike has established itself not only as a leading brand for athletes, but also as a leading fashion brand. Through identification with athletes, customers are compelled to purchase their athletic wear for competitive and recreational use.Another driver of success is their commitment to research and development. Within the athletic market there is a high level of competition. To remain a leader in the industry, Nike must constantly be innovating with new and improved tools to help the athlete perform at their peak. Improved athletic wear, the partnership with Apple for fitness training, the ability to personalize workout shoes are all examples of the innovative products that Nike has developed. By maintaining this level of innovation, Nike will be constantly in the front of the competition.One area that could become a driver of failure is the higher price point of Nike’s products. The availability of other options in the athletic wear department gives customers the opportunity to select a product based on price rather than options. For the cost-conscious customer, the choice will almost always be a company other than Nike. To retain their foothold in the market, Nike must establish a way to lower production costs and offer their lineup of products at a lower cost.[slideshare id=7542006doc=competitiveadvantagefornike-110406200840-phpapp02w=640h=330]

Stand Out from the Crowd

Stand Out from the Crowd Differentiation is the principle of setting a company apart based on specific elements of the company. For the entrepreneur, understanding how to best differentiate a new company may be a source of frustration and confusion. Studying the strategies and methods of successful companies can help provide guidance for any company who wishes to take their business to the next level. © Shutterstock.com | Phonlamai PhotoThis article will provide 1) a general overview of differentiation strategies and then 2) study examples of differentiation strategies used by: a) Virgin Airlines, b) Etsy, c) Walmart, d) Apple, and e) Nike.GENERAL OVERVIEW OF DIFFERENTIATIONBefore examining the differentiation strategies of different companies, it is helpful to understand the concept of differentiation. When used as part of a larger competitive strategy, differentiation can be essential in propelling a company to the next level of growth.There are several elements of differentiation: pricing, product and organization.Pricing is the function of income and profit â€" the determining factor in the support of the organization. It can fluctuate based on supply and demand, and can be an indicator of the customer’s ideal value for the product. Companies that differentiate based on price can either determine to offer the lowest price, or can attempt to establish superiority through hig her prices.Another area of differentiation is through product offerings. Innovative products that meet customer needs can be an area where a company has an advantage over competitors. The pursuit of new product offerings can be costly â€" research and development, as well as production and marketing costs can all add expenses to a company before the product has even been offered to the customer, making this one of the riskier forms of differentiation. The payoff, however, can be great as customers flock to be among the first to have the new product.Organizational differentiation is yet another form of advantage. Maximizing the power of a brand, or using the specific advantages that an organization possesses can be instrumental to a company’s success. Location advantages, name recognition and customer loyalty can all provide additional ways for a company differentiate itself from the competition.EXAMPLES OF CORPORATE DIFFERENTIATIONVirgin AirlinesSpearheaded by Richard Branson, Vir gin Airlines is one of the multiple industries grouped under the “Virgin” label. Described by Branson as a company known for “innovation, quality and a sense of fun”, Virgin Airlines has taken to the skies in an effort to make air travel affordable and enjoyable. Virgin Atlantic, established in 1984, was born one night when Branson’s flight to the Virgin Islands was cancelled. Undaunted, he charted a plane and offered his fellow travelers a seat on the new plane for $29. His airline was born. Virgin America started in 2004, operating in the United States and other western countries. Virgin’s business model is offering inexpensive fares, full service flights and outstanding customer service.Strategy UsedVirgin’s differentiation strategy is two-fold: pricing and service. By reducing the costs associated with air travel, Virgin Airlines is able to remain competitive with the cost-cutting airline companies. Lower costs, however, don’t translate into fewer services â€" Vi rgin is a full service airline with on-plane WIFI, touchscreen seatback entertainment, and full service meals available with roomy cabins.Through acquisitions and subsidiaries, Virgin is able to operate in different markets around the world, capitalizing on the Virgin name and promoting their services. Establishing a successful airline company brings new sets of regulations and procedures, depending on what country the airline is operating in. Virgin has remained consistent in maintaining their business model: competitive pricing, excellent customer service; however, the airline has had its ups and downs in the 30 years it has been airborne.A clear strategy has enabled Virgin to maintain their presence in the global air travel market: remain true to the Virgin brand. Promoting the brand and capitalizing on the Virgin name has been essential to the success of the company. That helped to springboard the airline to popularity, but the well-positioned airline is relying on their sound b usiness strategy to keep them at the top of the airline list.Drivers of success/failureTheir two strategies: low costs and excellent service are both a part of their successes, and their failures. By offering customers low costs, they are in direct competition with other low-fare airline services and customers have multiple options. The extra amenities and customer service that is exemplary are often the deciding factor in a customer’s choice to select Virgin over another airline. (A stunning affirmation that Branson’s plan works.)However, in the United States where regulations are strict and competition is fierce, the market is not as easy to conquer. Because of the high number of amenities the airline offers, the costs associated with the airline are high and offer lower profit margins. The power of the Virgin brand is compelling, however, and the Virgin vision is for a long-term drive to success. In the eyes of the corporation, the slow and steady race to profitability is pre ferable over the short (and short-lived) success.ETSYOnline artisan store and shopping gallery, Etsy offers its users the chance to showcase their handmade wares and sell them to customers around the world. From their beginnings as a crafter’s paradise, Etsy has carved out a niche company through sales of craft supplies as well as homemade items. Through Etsy, a community of crafters has found a home on the internet and the world has been opened to the amateur crafter who wishes to sell their products. The Etsy business model brings together the craftiness of individuals and the business savvy of investors who are confident the Do It Yourself crowd will also be members of the Let Someone Else Do It crowd.Strategy UsedEtsy is relying on the diversity of the products they offer to differentiate themselves from the hundreds of available craft sites online. By limiting their product offerings to craft items, they are targeting a specific portion of the market, giving them the edge the y need to stand out from the crowd.Drivers of success/failureEtsy has several distinct features working in its favor. Price point is a key factor in the success of the online store: a majority of Etsy’s customers spend between $15.00 and $20.00. They charge a relatively low fee to vendors for handling the payment transaction, and a small fee is charged per item listed in the crafter’s ‘store’. With low fees, the company is able to remain competitive with other online shopping services such as eBay and Amazon. A wide variety of products is available, leaving customers a well-designed website to browse through and highlight on social media.While the company has enjoyed success since the company began in 2005, there are a few elements of their strategy that have the potential of becoming a failure. In addition, their success has created problems for the artisans who are unable to keep up with the higher number of demands. A majority of the artisans on Etsy are simply hobbyists who craft in their spare time. The growing sales figures are causing the crafters to work longer hours and are maximizing the number of items that they can personally produce. The company recently made changes to their user agreement; allowing products to be sold that were designed by an Etsy member, but may have been produced by someone else. The ‘mass production’ of craft items is a slippery slope â€" at what point is an item considered handmade?Etsy is at a crossroads and must decide to remain true to their original intent: providing a ‘virtual craft fair’ for artists or seek higher fortunes through expanded offerings and growth.WALMARTThe vision of Sam Walton was to build a company that offered convenience and low prices. His original intent has driven the company to huge financial gains, and the company has not changed their business model. Through the last twenty years, the company has built massive super stores, offering everything from automotive supplies to grocerie s and clothing. Recently, the company has expanded its one-stop shopping center empire to include small, neighborhood market stores.Strategy UsedWalmart has a clear differentiation strategy: pricing. Everything that Walmart does is specifically selected to keep prices low. Their famous “roll-back” pricing strategy is designed to constantly monitor competitor pricing and offer a lower price. Through purchasing, shipping, warehousing and retail marketing, Walmart is standing out by consistently giving customers exactly what they want or need at a lower cost.Drivers of success/failureThe market for low-cost retail stores is always in constant upheaval. There are several competitors in the market, although few can come close to the scope of Walmart’s organization. The distribution channels that Walmart has put into place are one of the key factors in their success. With a network of warehouses, shipping services and innovative stocking methods, Walmart remains a market giant for c onvenience and price. Developing their own integrated systems for ordering, shipping and delivering, Walmart is able to maintain their low prices.While their market saturation can be seen in the number of Walmart locations, their continued expansion can also be an indicator of its failure. Walmart is often not received well in smaller communities, where residents are concerned about local businesses being affected, environmental impact and traffic concerns in the areas that Walmart is built.In addition, because Walmart bases their differentiation on pricing, other companies are continually trying to compete with their low prices, causing the company to find new ways to lower prices. There is constant pressure on the corporation to buy massive quantities to keep their stores stocked and prices low.In spite of these difficulties, however, Walmart remains a powerful market force in every geographical area that they do business in. The addition of the market stores has added additional opportunities for the corporation to attract new customers, and the buying process for food items has created new, lower price point products.[slideshare id=27661229doc=wal-martscostleadershipstrategy-131028142501-phpapp02w=640h=330]APPLEOnce known only for their ‘it’s not IBM’ computers, Apple has grown into a major electronics company that offers everything from personal electronics to televisions. Offering innovative products and creating a network of services that work together, Apple has developed some of the world’s most daring technology. Through their business model of innovation and design, they have branded their company as the forerunner in marketing, service and sales.Strategy UsedApple has a multi-faceted differentiation strategy. They are innovators who constantly push the limits of products and services, a strategy that is hugely successful. In addition, they are relentless in the pursuit of excellent customer service. Finally, they capitalize on the brand its elf, which has become a part of the culture through their advertising campaigns and product placement.Drivers of Success/failuresOne of the most successful drivers of Apple’s strategy is the creation of their own ‘ecosystem’. The Apple line is designed to integrate among other Apple products, seamlessly sharing media across devices. This ecosystem provides users with the ability to share their music files from their iPod to their iPhone to their PC or Apple TV. Leaving the ecosystem would not only be costly, it would be cumbersome to try to assimilate the same ease of use â€" a fact that Apple uses to their advantage.Another important driver of success is the innovation that Apple has continued to demonstrate. With constant release of new, advanced offerings, Apple has maintained their position as the leader of the technology market and can draw thousands to their door in anticipation of the release of a new product. To wield that power, it is evident the company has mastered the art of the customer hook. Through skillful advertising and branding, Apple has set the standard for other technology companies to follow, though few have managed to come close to their level of success.Interestingly, another aspect of Apple that has led to its overwhelming success is the company’s willingness to fail. There have been several ‘bad Apples’ in the line of Apple products: MobileMe, and Ping, for example. These services were not well received and did not perform well in the Apple lineup, so Apple pulled them from their offerings. The company shows little resistance to pulling these ‘failures’ from the market, but doesn’t hesitate to find better use for their technology. The technology was reused and repacked, finding its way into the iTunes market and as part of the basis for ‘the Cloud’. By being willing to fail, Apple demonstrates their commitment to finding new ways of solving problems. NIKEAthletic gear provider Nike is considered the premier athl ete supplier for serious athletes. Their products include athletic footwear, workout and performance clothes as well as athletic accessories such as gym bags, headbands, balls and more. Their business model is simple: offer high quality sports materials and customers will be willing to pay higher prices.Strategy usedNike’s differentiation strategy is to establish the company as the standard in athletic wear. By focusing on their product line, they are able to produce high quality products that meet customer expectations. Nike’s product line is not wide: they offer athletic shoes, workout clothes and a very limited number of additional products. Their focus is clear: give the athlete the equipment they need to succeed. This single-minded focus has allowed them to develop efficient networks of suppliers and manufacturers who can provide high quality materials.Drivers of success/failuresThe most prominent driver for Nike’s success is their distinctive marketing strategy. Nike has established itself not only as a leading brand for athletes, but also as a leading fashion brand. Through identification with athletes, customers are compelled to purchase their athletic wear for competitive and recreational use.Another driver of success is their commitment to research and development. Within the athletic market there is a high level of competition. To remain a leader in the industry, Nike must constantly be innovating with new and improved tools to help the athlete perform at their peak. Improved athletic wear, the partnership with Apple for fitness training, the ability to personalize workout shoes are all examples of the innovative products that Nike has developed. By maintaining this level of innovation, Nike will be constantly in the front of the competition.One area that could become a driver of failure is the higher price point of Nike’s products. The availability of other options in the athletic wear department gives customers the opportunity to select a product based on price rather than options. For the cost-conscious customer, the choice will almost always be a company other than Nike. To retain their foothold in the market, Nike must establish a way to lower production costs and offer their lineup of products at a lower cost.[slideshare id=7542006doc=competitiveadvantagefornike-110406200840-phpapp02w=640h=330]